Privacy policy
Last updated:
Your privacy matters to us. This policy explains what we collect, what we don't, and how we use it. In plain English.
What our quiz collects
Our comparison quiz asks only about your pet: whether they're a dog or cat, their approximate age, and what matters most to you in a plan. We do not ask for your name, email address, phone number, or home address to show you results. Your quiz answers are used only to match you to suitable plans and are processed in your browser.
Cookies and analytics
Like most websites, we use cookies and similar technologies to understand how visitors use our site and to measure the performance of our advertising. This may include:
- Analytics tools (such as Google Analytics) that help us see which pages are useful and how people move through the site.
- Advertising pixels (such as the Meta Pixel) that help us measure and improve the ads that bring visitors here.
These tools may collect information such as your device type, browser, general location, and the pages you visit. You can control or block cookies through your browser settings.
When you click through to an insurer
When you choose to get a quote, you leave our site and go to the insurer's own website. Any information you provide there — including personal and payment details — is governed by that insurer's privacy policy, not ours. We may receive confirmation that a referral or sale occurred (for commission purposes), but we do not receive the personal details you enter on the insurer's site.
What we don't do
- We do not sell your personal information.
- We do not collect sensitive personal data through our quiz.
- We do not build individual profiles to share with third parties.
Your choices
You can browse and complete our quiz without providing any personal identifiers. You can disable cookies in your browser, and where required by law, we honor applicable privacy rights and opt-out requests.
Children
This site is intended for adults. We do not knowingly collect information from anyone under 18.
Changes to this policy
We may update this policy from time to time. When we do, we'll revise the "last updated" date above.
Contact
Questions about your privacy or this policy? You're welcome to reach out to us.